What lies around the corner can inspire anxiety or exhilaration. At Indiana University, we can’t wait for tomorrow. We embrace it with boldness and bravery. Daring to challenge conventions. Taking the lead instead of following the crowd. From breakthroughs in cancer research to global engagement initiatives, we’re thinking differently in ways that will make an impact here in Indiana and far beyond. At IU, we go forward with every intention to transform the future. Let’s make it happen. Let’s BRING ON TOMORROW.

Texas long had the tagline "It's like a whole other country." The problem was, it had been little more than a footnote in their advertising. So our goal was to finally bring their tagline to life and portray Texas as more than just another state with more than just another state ad campaign.

Ocean City, MD is Somewhere to Smile About.

Located in rural Louisiana, Chimp Haven is the world’s largest sanctuary for chimpanzees retired from biomedical research. With over 200 acres of forested habitat, caregivers, behaviorists, and daily enrichment activities, Chimp Haven is repaying society’s debt of gratitude to our closest genetic relatives. But there are still chimps waiting in labs.

To bring them home, Chimp Haven needed awareness and donations. Our idea was to highlight each chimpanzee’s unique personality and show how, thanks to Chimp Haven, these chimpanzees are now living the good life. Or as we like to call it, “The Chimp Life.”

Natural Vitality Calm is a fruity, effervescent drink that contains ocean-sourced magnesium, which relaxes your muscles and helps you de-stress.

We decided to bring the idea of complete and utter relaxation to life as a fantastical, magical place where everyone’s experience is different because just like everyone experiences stress differently, everyone’s idea of calm is different too.

Moffitt’s urgency to uncover new therapies and save more lives is both daunting and exhilarating. It demands that everyone push harder to accelerate progress for the benefit of patients who don’t have time on their side. But it also energizes us to change the future and put cancer on the run. That feeling of anticipation is what inspires us to push past the barriers and move us closer to the day that we finally eradicate cancer.

Dallas is a very inclusive, culturally diverse place where people of all backgrounds can come, visit and find the things they love and connect with most. And that’s the story we set out to tell with the Find Your All campaign. That "finding your all,” isn’t just about finding things to do, it’s about the things that fulfill you. And if you’re looking for your all, you’ll find it in Dallas.

We noticed that holiday toy catalogs were beginning to make a comeback, which begged the question: why are kids the only ones who get nice things!?

So, we created a wish book filled with items for responsible adults to enjoy during the holiday season.

Terminix wanted to get away from their image as “Ruthless Bug Killers.” So we created this campaign that shows how amazing nature is as long as it stays outside. The moment these wondrous creatures cross into our homes, they become “pests” and something must be done. In twelve weeks (the average lifespan of the common cockroach), we pitched Terminix, developed new concepts, and produced this campaign.

Everyone has a Sweet Tooth. Everyone has a Sour Tooth. Only Warheads Sour Chewy Cubes satisfies both. So without further ado, meet ... your teeth.

In the name of Bueno, he roams the land, exposing fakers and avenging those suffering the injustice of inferior Tex-Mex. He is, The Tex-Mex Ranger.

Pert is the original 2 in 1, combining shampoo and conditioner into one convenient bottle. So we thought, what other 2 in 1s could possibly be better? This digital campaign let people mix and match different items to create one, ultimate item. We even got NFL pro, Jarvis Landry to help out.

With the Raiders heading off to Las Vegas and the Warriors moving to a new stadium across the bay, the Oakland A's wanted a TV campaign reminding their fans that they are firmly #RootedInOakland. My partner and I were lucky enough to write a couple of the spots they ultimately chose.

Guaranty Bank & Trust is one of the oldest and most respected banks with deep roots in East Texas. From catching up over coffee to standing by your side as you close on a new home, this small-town community bank is 100% driven by the success of their customers. We wanted to remind people that even in today’s fast-paced world, you don’t have to settle for a bank that cares more about themselves than your growth.

Joe's takes seafood seriously, maybe too seriously.