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Pandora Texas Radio
Texas On Tour
We created an experiential exhibit with interactive kiosks in the shape of our Texas Passport. People could play games, create digital postcards and explore the Lone Star State.
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#TexasToDo
We asked locals and visitors alike to post their favorite things to do and help inspire others planning a trip to Texas.
In addition, we created a series of videos called #TexasToDo Films featuring "Texperts" on a variety of subjects, talking about their favorite activities in the state. These ran in preroll and within rich media ad units. Each video has it's own "Trip Guide," so viewers can go experience what they just saw.
The #TexasToDo program was supported by digital media, and a traveling truck featuring live screen printing of t-shirts designed by Texas artists.
ACD/CW: Jordan Dontos
ECD: Susan Levine